The Pawcious - Shampoo for White Dogs

The Pawcious Gentle Foaming Shampoo: Violet Radiance (500ml)

Say goodbye to dullness and brassy tones with The Pawcious Gentle Foaming Shampoo: Violet Radiance. Specially curated for the "white-coat gang," this premium foaming shampoo naturally restores a brilliant, luminous glow to your pet's fur. Designed for both professional results and everyday home care, it effectively neutralizes yellowing without the use of harsh, stripping chemicals.

The Power of Violet Radiance Complex

Our specialized Violet Radiance Complex uses a natural approach to brightening. By combining international-standard purple pigments with potent botanical extracts, we’ve created a formula that corrects color while nourishing the skin.

• Blueberry & Riceberry Extracts: These antioxidant-rich superfruits work in tandem to break down yellow tones and reveal aกระจ่างใส (radiant) white finish.
• Anti-Yellow & Whitening: Specifically targets environmental staining to keep light coats looking their absolute best.
• Deep Hydration: Unlike many whitening shampoos that leave hair dry, our formula ensures the coat remains soft, silky, and fully moisturized.

Professional Standards for Sensitive Skin

We believe that beauty shouldn't come at the cost of comfort. Our hypoallergenic tested formula is designed for pets with sensitive skin and follows a strict 7-Free safety standard.

• 7-Free Safety: Completely free from SLS, SLES, Silicone, Soap, Parabens, Formaldehyde, and Alcohol.
• Dermatologically Tested: Verified by the DRC Institute to meet international safety and gentleness standards.
• pH Balanced: Formulated specifically to maintain the natural balance of your dog's skin.
• Cotton Cloud Scent: Leaves your pet smelling like our signature powdery, spa-like fragrance.

How to Use for Best Results

• The Perfect Second Wash: We recommend using this as your second wash to maximize the brightening effect after initial dirt is removed.
• No Dilution Needed: Our instant foam pump is ready to use—no mixing with water required.
• Set the Glow: Apply the foam and leave it on the coat for 3–5 minutes before rinsing thoroughly.
• Safety First: Please avoid contact with the eye area.

Recommended Breeds

Perfectly suited for white and light-colored coats, including Bichon Frise, Maltese, Pomeranians, Poodles, Corgis, and West Highland White Terriers.